Hyundai Motor Group Innovation Center Singapore (HMGICS) opened up their brand new innovation center in Singapore to build their EVs. It is one of the first of it’s kind EV making facility in Singapore. It is also a new era of automotive manufacturing for Singapore.

We worked with their Korean advertising agency, Innocean, who came down to Singapore to produce a series of images that features the prominent landscapes and iconic landmarks of Singapore. The brief includes showing the cars in Singapore locations that looks natural opposing to using heavy composite in post and shooting the car off the locations type of images. These naturally would make it harder for us to shoot as we have to factor in the weather, road traffic and time constraints.

However, with careful planning and coordination, we manage to pull this off shooting the two Ioniq 5s (White & Black) and we were happy with the results!