CLIENT: TOYOTA SINGAPORE

Agency: Dentsu

Design + Layout: Dentsu

Post production (Car): The Finishing Touch Studio

Post production (Background): Dentsu

We were approached by Toyota Singapore to execute a full brochure and print ad shoot in a week’s notice for their Prius +. It was meant to replaced the longest selling Toyota Wish, which went on sale for a full 10 years. This car will be its successor. The pressure is on.

Automotive shoots are daunting and logistically complicated, adding the short time frame made it worst. However, we systematically completed everything on time for the launch and everything else went according to plan.